New partnership with high end British Hi-Fi brand Mitchell & Johnson
High end British Hi-Fi brand Mitchell & Johnson is aiming to hit a higher note after announcing a major expansion strategy – with Nimans Home turning up the sales volume.
Mitchell & Johnson has teamed-up with Nimans Home to open additional sales doors – with more independent electrical retailers as well as high street chains firmly in its sights, as part of a stronger market presence.
Formed in 2012, by ‘musical evangelists’ Paul Mitchell and Dave Johnson the company specialise in high value high sound performance from an expanding Hi-Fi portfolio that features amps, tuners, CD players and network players as well as ground breaking headphones boasting unique ‘Electrostatz Technology’.
“These headphones have amazed consumers and professionals all over the world. Hearing really is believing,” says Co-Founder Dave Johnson. “It’s amazing sound, crystal clarity for any discerning ear. They combine a hybrid of electrostatic and dome driver technology for an unparalleled sound experience.”
The Hi-Res capable wired headphones start from £199 to £599 RRP and join an entry level 200 Hi-Fi series and a high end 800 series which is made in the UK – all available from Nimans Home.
A 400 and 600 Hi-Fi series are pipelined for the future, as Dave continued: “Working with Nimans Home will help us move the brand significantly further forward. Their market knowledge, enthusiasm and energy convinced us they will make a real difference. It’s a business going places and I’m sure they will make a big impact spanning a number of key areas across the whole marketplace.
“For us our short term goals are to get a bridge in the market and become firmly established. We want to forge bigger and better relationships with independent retailers and blue chip names too. Even though we are five years old it’s a question of consolidating our business and Nimans Home can help us open further doors and pour even more fuel on sales growth.”
Rebecca Fuchs, Head of Retail Sales at Nimans Home said Mitchell & Johnson is a welcome addition to the company’s comprehensive tech portfolio. “Nimans Home works with retailers and e-tailers big and small across the country and we are all looking forward to helping Mitchell & Johnson develop an ever deeper market presence. Exceptional sound quality and continued market innovations such as their stunning headphones will ensure that together we can achieve great things.”