Private Label

More shoppers are choosing own-brand products over name brand than ever before. Recent research by Nielsen suggests own brand sales account for more than fifty percent of sales for many UK retailers. This presents a huge opportunity, particularly within the technology category.

For a challenger brand, the quickest and most cost-effective way to expand is often through an OEM agreement, enabling the company to extend their portfolio and enter new markets quickly.

This is where Nimans Home can help. We have partnered with many of the UK’s leading retailers to help them launch new own-brand technology products, working with them on everything from concept; through to testing, production, shipping, forwarding and store delivery.

We call it our Private Label solution and we’re very proud of the end-to-end service we offer. The case study below highlights one of our recent success stories in the nursery sector, and illustrates why many household names trust us to manage this part of their business.

In 2015 we worked with one of the UK’s leading discount retailers on their own label baby monitor. Nimans Home handled everything from product procurement in the Far East through to packaging & artwork generation, freight & forwarding, and logistics. A major product launch as part of a high-profile Mother and Baby event, it was our responsibility to get the product to their distribution centres in the UK and Ireland in-line with their tight promotional plan.”

  • Sold out within three days on four separate occasions
  • Over 10k units per shipment
  • Helped to strengthen the retailers product offering and position within the UK nursery market

Call us for more information.

Who we work with

Call us on 01937 847 766 or fill out the form below

Call us on 01937 847 766 or fill out the form below