Nimans Home launches new headset name into the UK
We’re pleased to announce an exclusive new supply partnership with Dearear, a New Zealand-based manufacturer that creates fashion decor devices with high fidelity sound, as part of a minimalistic design ethos.
We’ll be stocking three models, spanning in ear Bluetooth wireless headphones and also true wireless headphones that feature a case that doubles as a charger. Prices range from £49.99 rrp to £129.99 rrp.
Rebecca Fuchs, Head of Retail Sales at Nimans Home said Dearear is a new welcome addition to the company’s comprehensive tech portfolio. “Dearear was only launched in December 2016 but has grown rapidly across Asia and Australia,” she explained.
“As a New Zealand-based specialist, comfort and practicality offset materialism as part of a minimalistic philosophy. Dearear is not trying to just make headphones but design fashion decors that play quality music. Its design team tries to simplify rather than make products more and more complicated, technical and sugar-coated. The UK headphone and mobile headset market continues to boom with almost 1.5 million units sold in the first six months of this year, a threefold year-on-year increase. Bluetooth headset sales value has rocketed 300% with average spend increasing by 22%. With our fast-growing network of retailers we are confident of propelling the brand into the UK market with vigour, enthusiasm and high sales impact – to develop additional sales opportunities for independent electrical retailers as well as leading high street and online chains.”
The Dearear range is based on a good, better and best concept for casual listening right up to an immersive acoustics experience with total freedom and up to 20 hours playback.
Rob Parry, Manging Director of Kaleidoscope Concepts, (Dearear’s vendor partner) said Nimans Home is a perfect fit to develop the brand, its philosophy and technology into the UK retail sector.
“As a growing brand we were looking for a distributor who has key relationships across all verticals but importantly shares our collective vision in developing retail and end user awareness of our exciting range of products. We are thrilled that Nimans Home will add further value as we continue to expand our product portfolio into 2018.”